In the midst of the pandemic, we wanted to remind the world that no matter what the day brings you can always Sip Your Sunshine. Ten days of quarantine, six days of shooting, fourteen locations and 12,386 COVID tests later, we had a big brand anthem we could chop up into GIFs, :06s, :15s and :30s, to fulfill a fragmented media plan. Ultimately, we found ourselves sipping sunshine at Cannes.
In the midst of the pandemic, we wanted to remind the world that no matter what the day brings you can always Sip Your Sunshine. Ten days of quarantine, six days of shooting, fourteen locations and 12,386 COVID tests later, we had a big brand anthem we could chop up into GIFs, :06s, :15s and :30s, to fulfill a fragmented media plan. Ultimately, we found ourselves sipping sunshine at Cannes.