https://gandrew.cargo.site G. Andrew Meyer Fri, 24 Oct 2025 20:39:29 +0000 https://gandrew.cargo.site en https://gandrew.cargo.site/Header Fri, 16 Feb 2024 23:55:26 +0000 G. Andrew Meyer https://gandrew.cargo.site/Header G. Andrew Meyer&nbsp; &nbsp; &nbsp; &nbsp;Writer | ECD https://gandrew.cargo.site/G-Andrew-Meyer-Creative-Leader Fri, 16 Feb 2024 23:09:05 +0000 G. Andrew Meyer https://gandrew.cargo.site/G-Andrew-Meyer-Creative-Leader <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/7afca82b97189b86c822fe9bbbb6cf1277c26eed4c3480ce498bee7aca2b4319/20312_10153516982664642_3678082544219909748_n.jpg" data-mid="208693253" border="0" src="https://freight.cargo.site/w/800/i/7afca82b97189b86c822fe9bbbb6cf1277c26eed4c3480ce498bee7aca2b4319/20312_10153516982664642_3678082544219909748_n.jpg" />I’ve spent over two decades leading creative teams and growing businesses—two stints at Leo, two stints at Cramer-Krasselt, and seven years at Meta on the founding creative team that monetized Instagram. I got here the long way. I started as an IT guy with a dream, writing scripts at night and pinning them to the wall, until my script for Mrs. Paul's Fish Sticks about an obsessive pizzaiolo made its way to the client and won a gold Clio.&nbsp; Along the way I’ve met with Philip Glass in his limo in Moscow, FaceTimed Courtney Love's cat at Cannes, and wrote "Find Your Beach" for Corona. I’ve made countless ads and won countless awards for everything from Altoids to Samsung, Secret, Cadillac, Tampax, Budweiser, Tropicana, Coca-Cola, and Porsche.&nbsp;I love even the toughest days in this business. In my spare time I tinker with old cars, motorbikes and vintage hi-fi gear. I’m an avid snorkeler and a former downhill ski racer who thinks he’s still fast. Always looking for winding roads to explore, freshly powdered off-piste to schuss, and bold&nbsp;ideas worth betting a business on. ︎&nbsp;Linkedin&nbsp; ︎ Instagram ︎&nbsp;Resume https://gandrew.cargo.site/index Fri, 16 Feb 2024 23:55:26 +0000 G. Andrew Meyer https://gandrew.cargo.site/index https://gandrew.cargo.site/Corona-Find-Your-Beach Fri, 16 Feb 2024 21:53:45 +0000 G. Andrew Meyer https://gandrew.cargo.site/Corona-Find-Your-Beach There’s something really gratifying about writing a tagline, selling it, and seeing it twisted into neon signs and plastered on delivery trucks double-parked on Madison Avenue. That was “Find your beach.” We launched it and the new state of mind with a spot I directed. The campaign reversed a sales decline, got us on the Marketer A list at AdAge, and won us an effie. &nbsp; <img width="600" height="1177" width_o="600" height_o="1177" data-src="https://freight.cargo.site/t/original/i/309171c4d3b383e037a13095c45a50f89a5c8a390054f00181c41ad7a3731836/CORONA WSJ1_600_o.jpg" data-mid="204824684" border="0" src="https://freight.cargo.site/w/600/i/309171c4d3b383e037a13095c45a50f89a5c8a390054f00181c41ad7a3731836/CORONA WSJ1_600_o.jpg" /> <img width="600" height="732" width_o="600" height_o="732" data-src="https://freight.cargo.site/t/original/i/ad25d5bda4523d2790b8eb6a8581edfc1b4fa1ab6ccafe6ce9da391daf53009c/fyb ladder_o.jpg" data-mid="204824695" border="0" src="https://freight.cargo.site/w/600/i/ad25d5bda4523d2790b8eb6a8581edfc1b4fa1ab6ccafe6ce9da391daf53009c/fyb ladder_o.jpg" /> https://gandrew.cargo.site/Ocean-Spray-Beware-of-Cranpus Fri, 24 Oct 2025 20:39:29 +0000 G. Andrew Meyer https://gandrew.cargo.site/Ocean-Spray-Beware-of-Cranpus Cranberries. Cranston. Christmas.&nbsp; Sometimes, the planets align and the equation almost solves itself. Cranston + Cranberries = Cranpus. A clutter-busting, thumb-stopping, demonic mnemonic built to grab eyeballs, stop thumbs, and stoke multi-channel awareness and conversion for the humble cranberry’s biggest selling season, the holidays. https://gandrew.cargo.site/SC-Johnson-Zuzu-the-Crab Thu, 19 Jun 2025 18:40:48 +0000 G. Andrew Meyer https://gandrew.cargo.site/SC-Johnson-Zuzu-the-Crab Meet Zuzu: a hermit crab who’s traded a natural shell for a discarded plastic bottle—an unsettling reality inspired by the millions of real hermit crabs who mistakenly adopt plastic waste as shelter. As a leading producer of household products contained in plastic, SC Johnson decided it was time to enact change. Partnering with Conservation International, they’ve enacted a host of programs and pledged large sums in efforts toward conservation, and policy change. Zuzu was created as a compelling ambassador for this programming and our oceans, designed to spark emotional connection and mobilize action around the global plastic pollution crisis. From a live appearance at the Oscars to an engaging social media presence, Zuzu’s charming persona captivates audiences, raises awareness, and drives meaningful advocacy—gathering public support for legislation aimed at holding producers accountable for plastic waste. https://gandrew.cargo.site/Tropicana-Just-Another-Day Fri, 16 Feb 2024 04:31:05 +0000 G. Andrew Meyer https://gandrew.cargo.site/Tropicana-Just-Another-Day In the midst of the pandemic, we wanted to remind the world that no matter what the day brings you can always Sip Your Sunshine. Ten days of quarantine, six days of shooting, fourteen locations and 12,386 COVID tests later, we had a big brand anthem we could chop up into GIFs, :06s, :15s and :30s, to fulfill a fragmented media plan. Ultimately, we found ourselves sipping sunshine at Cannes. https://gandrew.cargo.site/Tropicana-Brand-Acts Sun, 18 Feb 2024 22:39:34 +0000 G. Andrew Meyer https://gandrew.cargo.site/Tropicana-Brand-Acts How do you make a 75 year-old orange juice fresh again? You mine for cultural insights and turn them into brand acts people want to talk about. https://gandrew.cargo.site/Porsche-Super-Bowl-The-Heist Sat, 17 Feb 2024 00:44:48 +0000 G. Andrew Meyer https://gandrew.cargo.site/Porsche-Super-Bowl-The-Heist To launch something as super as the first electric Porsche, we went on the Super Bowl.&nbsp;We rolled some of the most iconic Porsches out of the Porsche Museum in Stuttgart for what’s been called the greatest car chase in commercial history. In a riveting game of cat and mouse between the classic and the new, the night guards pursue the “thief” who silently made off with the only electric car worthy of the Porsche legacy - the Taycan. https://gandrew.cargo.site/Altoids-The-Curiously-Strong-Mints Wed, 25 May 2011 16:00:56 +0000 G. Andrew Meyer https://gandrew.cargo.site/Altoids-The-Curiously-Strong-Mints For seven years I was the principal copywriter and creative director on Altoids with my good friend and art director, Noel Haan. We created a wild volume of work, won all the awards, and transformed a dusty mint from 1758 into a billion dollar brand. Curiously Strong, indeed. <img width="700" height="933" width_o="700" height_o="933" data-src="https://freight.cargo.site/t/original/i/586a8b77624606620212037b2be8ce74f5d76060bddfc7880ac666445b0bf2ec/toidcollage3_o.jpg" data-mid="204824709" border="0" data-scale="53" src="https://freight.cargo.site/w/700/i/586a8b77624606620212037b2be8ce74f5d76060bddfc7880ac666445b0bf2ec/toidcollage3_o.jpg" /> <img width="692" height="885" width_o="692" height_o="885" data-src="https://freight.cargo.site/t/original/i/c7b8887f0c48334f6ee6e334e065d2f31f5bcc703e7d7fc6f57c904a5e822b30/george_o.jpg" data-mid="204824702" border="0" src="https://freight.cargo.site/w/692/i/c7b8887f0c48334f6ee6e334e065d2f31f5bcc703e7d7fc6f57c904a5e822b30/george_o.jpg" /><img width="692" height="885" width_o="692" height_o="885" data-src="https://freight.cargo.site/t/original/i/12b23f71b81ad6d3b566e2df744fc4a6fb286abd6a90577ad33fa9b2957367ad/wintergreen_o.jpg" data-mid="204824700" border="0" src="https://freight.cargo.site/w/692/i/12b23f71b81ad6d3b566e2df744fc4a6fb286abd6a90577ad33fa9b2957367ad/wintergreen_o.jpg" /><img width="693" height="885" width_o="693" height_o="885" data-src="https://freight.cargo.site/t/original/i/4ade4fc39e0adc7f5c48f768cf60a8336aae159b758e9a0900c3e0114e0a9628/mime_o.jpg" data-mid="204824703" border="0" src="https://freight.cargo.site/w/693/i/4ade4fc39e0adc7f5c48f768cf60a8336aae159b758e9a0900c3e0114e0a9628/mime_o.jpg" /><img width="689" height="886" width_o="689" height_o="886" data-src="https://freight.cargo.site/t/original/i/609a895364064361661f5db6328dfa7e149d3fe7f74f0d2d96062139c5c6767e/had enough_o.jpg" data-mid="204824704" border="0" src="https://freight.cargo.site/w/689/i/609a895364064361661f5db6328dfa7e149d3fe7f74f0d2d96062139c5c6767e/had enough_o.jpg" /><img width="691" height="885" width_o="691" height_o="885" data-src="https://freight.cargo.site/t/original/i/11e52eb7f1caa0c05ed01f6bb469518dd3565ac0a6e809c535b9ad2cf49d9901/va have vays_o.jpg" data-mid="204824705" border="0" src="https://freight.cargo.site/w/691/i/11e52eb7f1caa0c05ed01f6bb469518dd3565ac0a6e809c535b9ad2cf49d9901/va have vays_o.jpg" /> &nbsp;